Overview
• Engagement Opportunity Assessment
• Market Disruptor Analysis
• Benchmark Industry Forecasts
This sixth edition of Juniper’s market leading report, and the accompanying Mobile Coupons IFxl 2014-2019, deliver unrivalled insight into the rapidly maturing mobile couponing space. It explores critical issues ranging from coupon integration into loyalty programmes to the evolution of consumer coupon usage, and addresses the disruptive potential of technologies such as HCE (Host Card Emulation) and iBeacon.
It highlights the key market drivers from a user, retailer and technology perspective, while offering an assessment of their impact on mobile couponing deployments. It also provides an analysis of the primary challenges facing the industry, including POS (Point of Sale) integration, settlement and consumer privacy.
Expert analysis is backed up by interviews with, and commentaries from, leading players across the mobile coupons space, including CodeBroker, Coupons.com, Eagle Eye, Hipcricket, RetailMeNot and Valpak. It also features a competitive landscape analysis profiling 13 leading couponing vendors, together with a graphical assessment of their capabilities in Juniper’s Vendor Matrix.
Market forecasts
Juniper delivers the benchmark forecasts on the mobile contactless industry. The report includes 22 tables and 17 charts, providing forecasts split by 7 couponing delivery channels (SMS, MMS, Web, Email, App, NFC and Beacon) for 8 key regions. These cover topics such as:
• Coupon Users
• Coupons Issued
• Coupons Redeemed
• Average Coupon Redemption Values
• Total Redemption Values
Interactive Forecast Excel
Juniper Research’s highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.
The Mobile Coupons IFxl 2014-2019 contains additional forecast granularity, including country-level forecasts for 6 countries (US, Canada, Germany, UK, China and Japan), together with further details on adoption and redemption rates. Overall, it contains 67 tables featuring more than 6,300 data points.
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